The Origin Story of GPSS
Sustainable energy for a sustainable society. Our activities at GPSS are not a means to generate profit, but a methodology for the future, looking 10,000 years into the future. After working at Merrill Lynch, our founder, Masaaki Mezaki, spent a decade traveling around the world, asking himself, “What is happiness? What is necessary for people to live with a sense of fulfillment? ”
The defining moment came in Mezaki’s teenage years. While studying abroad in Europe, he was deeply struck by the way his peers lived their lives. Unlike Japan, where conformity often prevails, the culture he encountered valued individual expression. These young people were confident in their opinions and lived passionately, enjoying life to the fullest. It was then that a powerful question took root—Does Japanese society truly make people happy? This profound doubt would go on to shape the course of Mezaki’s future endeavors.
After graduating from university, Mezaki joined Merrill Lynch, a leading global investment bank, with an eye toward starting his own business in the future. However, working at the forefront of the business world left him questioning capitalism itself. He was troubled by the money-driven mentality that dominated the financial industry. Was something essential being lost in the name of business and marketing? This moral conflict led Mezaki to leave Merrill Lynch after five years.
Mezaki embarked on a journey in search of life’s guiding principles. He trained in India, wandered through South America and Africa, and explored the world. What he discovered was a universal truth: every society exists to enable individuals to pursue happiness. But just as there are systems that foster happiness, there are those that stifle it. Determined to create a society where individuals can truly seek their own happiness, Mezaki resolved to dedicate his life to guiding Japan toward that vision. Thus ended a decade-long journey across more than 100 countries.
As an international culture analyst, Mezaki was inspired by the connections he made and arrived at the idea of starting a business centered on sustainable energy that doesn’t burden the planet. His vision was to create a platform where unique individuals could thrive, using the company as a stage. The ultimate goal: solving Japan’s energy challenges while pursuing a business model that promotes happiness for both individuals and society. In 2012, this vision led to the establishment of Japan Mega Solar Development Inc., the predecessor of GPSS.
It all started in Hokkaido, Japan. It was a DIY solar power plant built with a few friends in the middle of a snowstorm. Gradually, the team grew, and the company’s performance steadily increased. However, at that time, the main focus was on developing and constructing power plants as a contractor. While selling the completed power plants generated profits, the business model felt no different from conventional approaches. This raised a dilemma: despite the company’s growth, would it eventually lead back to the same frustrations Mezaki had experienced in the financial industry? This inner conflict began to take hold.
The turning point came from Mezaki’s past in finance, a field where he had once felt lost. In the company’s second year, a chance reunion led to the hiring of Kurata, a former colleague from his Merrill Lynch days and now the group’s Co-CEO. Kurata proposed a transformative idea: “By leveraging financial technology, we can own far more power plants.” This vision shifted the company’s focus from subcontracting to owning its own power plants. The business further expanded into new sectors, including geothermal, wind, hydro, and biogas energy. Today, the company owns nearly all the power plants it develops, including those held in joint ownership.
In most commercial activities, we inevitably face conflicts of interest. Pursuing one’s own gain often comes at the expense of the other party. This is why GPSS is committed to avoiding conflicts of interest wherever possible and striving to build a sustainable society. At the heart of this philosophy is our partnership with local communities. By leveraging cutting-edge technology and a wide range of expertise, GPSS transforms untapped natural resources in these regions into energy, laying the foundation for sustainable, self-reliant communities. Together with these communities, we operate power plants through joint ventures, ensuring shared benefits and growth. By jointly owning power plants with local stakeholders, we align the interests of the community, GPSS, and society in the same direction.
GPSS is deeply committed to sustainability within the company itself. A company is the smallest unit of society, and if work cannot bring fulfillment and happiness, a truly happy society cannot exist. To create a sustainable and joyful society through energy projects, we must also pursue fulfilling ways of working. The goal is to shift from “how things should be” to “how we want things to be” and to foster a culture that values freedom over rigid rules. The one guiding principle is the liberation of the “soul,” the smallest unit that defines the self.
To help employees connect with their inner selves and gain a deeper understanding of who they are, GPSS provides opportunities for open dialogue in various forms. Mezaki believes that the more we explore our inner worlds, the closer we come to understanding the universal truths of the world. As a result, each individual can channel their personal desires into energy for their work, turning passion into a meaningful contribution to society. GPSS remains on a long journey toward realizing this vision of an ideal future.
Ignite your soul, not the Earth.
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